Website Development
3 Tips to improve your RSS marketing
by:
Allan Burns
You
have created an RSS feed, or maybe you have several feeds and you post
at least once a week to keep your RSS subscribers interested. So now
you can sit back and watch your hit counter tally up all those extra
visitors. Well you may think you have finished but there are a few
things you can do to improve things still further.
1. Let
browsers and search engines know you have an RSS available.
To do
this you need to add a line of HTML to every page that has a link to
your RSS feed. The link will be:
link
rel="alternate" type="application/rss+xml" title="title" href="http://www.site.com/rss.xml"
This
line will need to be enclosed by angled brackets and placed between
your HEAD tags of your page. Once you have done this some search
engine bots and web browsers such as Firefox will know you have an RSS
feed available.
2.
Submit your RSS feed to the RSS and Blog directories.
Like
you would submit your site to search engines you can submit your site
to RSS specific directories. This will give your RSS greater exposure
to an audience that is already interested and educated about the
benefits of RSS. This is a list of Alexa ranked RSS directories and
another can be found here.
3.
Announce that your RSS feed has been updated.
Every
time you add a new item to your RSS feed you can announce it to the
world, or at least many of the RSS directories. To do this you need to
ping each service. If you are using Blogging software your software is
probably already doing this for you , check your documentation.
For
those of you who do not have software set up to automatically ping for
you there is no need to worry. There is a free service at Ping-o-matic
that will do this for you.
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