Website Promotional Consideration
by:
Michael J Medeiros
Promoting a Website is
becoming tough. For many, problems are seen at the beginning, when
attempting to register a domain name. Once a satisfactory domain name is
acquired, the site is lost within a see of competition. Time and money is
required to excel above the competition. Along with these common
suggestions, there are five areas to consider when promoting a Website.
Core Promotion –
Establishing Links
A major fundamental to
promoting a Website is establishing links. Back-links allow people and
Search Engines to find a Website. There are a variety of beliefs to how
different Search Engines utilize back-links. However, it is anonymous that
this factor is vital, and for obvious reasons.
Link exchanging with other
Websites is probably the best and only affordable solution to accomplish
back-links. However, be aware there are some shared beliefs that spawn
trickery with link exchanges. Some theories, regarding the major search
engines, suggest the number of, “outbound-links,” a page contains causes
drainage. For example, if a page cut the outbound links by half, that
pages recognition would increase. Webmasters with this belief often mask
their links pages from search engines. This is done using a robots.txt
file, which specifies pages for the Search Engines to avoid. To see if a
page is masked, simply type the domain name followed by robots.txt into
your browser. Ensure the page that will contain outbound links is not
blocked. If the page is blocked, the exchange will not be equal.
Design a Directory of
Information
While animated pictures and
fancy graphics are nice to look at, they are not cost effective when
beginning a Website. Delayed loading time could loose customers.
Additionally, increased bandwidth may inflate overhead. If increased costs
and lost business is not bad enough, graphics are not search engine
friendly.
Present information, based
on the premise of the Webpage, before other content. Being concise will
improve recognition. More quickly than a cluttered Website that lacks
focus. One or two sponsors will help maintain a friendly site, and
maintain focus.
Present information similar
to a Directory. Use words that are common to describe content within the
Website. Alphabetize the navigation. Keep columns distinct and clean.
Utilize a heading and sub-headings where there is content.
Submit your Website to
Indexed Pages
Once again, there are a
number of beliefs towards ways the major traffic movers rate a Website.
One common belief is having an inbound-link on an established Website, is
more valuable than a New Website. As a result, some Webmasters refuse to
exchange links with sites that are new. Again, this increases the
difficulty of adding a link to other Websites.
Another affect that stems
from the reduced link theory, is disallowing search engines from link
pages. Many directories, where the administrator shares this belief, will
utilize a robots.txt file. Within this file, he or she may specify which
pages the search engines should avoid. What is the result? The page
displaying the link will not be indexed, as requested, within the Search
Engine Directories. Before spending valuable promotional dollars or
requesting a link exchange, type the domain name followed by robots.txt
into a Web Browser. If the pages containing links to other Websites are
being hidden, it may not be an effective place to promote a Website.
Get more traffic or get
more return visitors?
Often, webmasters loose a
customer friendly mindset. Rather than being concerned with gaining
customers, they are overly concerned with generating traffic. Having a lot
of unique visitors is good. However, if there is nothing visitors
appreciate, the advertising program will gain negativity.
Eventually a lot of people
will recognize the name and URL, as site not to visit. Because of this,
place more concern on attracting less unique visitors and more return
visitors. The result will be avoiding the number one link on the Search
Engine results page, and visiting the number two site. Rather then trying
to trick the search engines into making a Website number, ensure the site
is ready.
Submit to Website
Directories
An easy way to have a
Website categorized is adding it to a Directory. If a site is placed in
the proper category, a link will be grouped with similar sites.
Additionally, the text that Spiders will follow to retrieve the page is
important. Most Directories will have modest recognition. This is because
others link to them as a resource.
Identify the focus of the
Website being promoted. Trying to add a Website to an improper category
will certainly give the editors a bad impression. Take for example, a
website that focuses on shopping for a home, being suggested to a Business
Category. The Website must belong to a Realtor or financial institution.
Otherwise it is not pointing people to a Real Estate Businesses Website.
The identification is wrong, according to most directories. Improper focus
will cause delayed listing or result in being declined.
In addition to identifying
the sites focal point, place heavy consideration to a description. It does
not have to list every single feature, item for sale, or benefit the site
offers. Give a proper concise description. Rather then specifying all the
towns where Real Estate business is offered, mention the county or major
Metropolitan area. If the extra text is not needed, why have it there?
There is still potential on
the Internet. Don’t get discouraged and keep an open mind towards changes
and feedback.
by-http://www.mjmls.com |
