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Source
Code: Places You May Not Have Thought To Put Keywords
by:
Courtney Heard
We all know it's good
practice to put in-context keywords into page titles, meta tags and alt
tags. But here are a few places you may not have thought about.
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Tables - You're most
likely familiar with what a table tag looks like. They generally look
like this or some variation, right? There are actually two areas within
a table tag that keywords can be applied to. The table ID and Summary. A
table tag written in this manner will look more like this .
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File Names - HTML,
images, CSS files, php scripts, cgi scripts, asp scripts, java apps,
video clips, sound bites, and every file you use to create your web site
can be named using keywords that apply to the web site content. Making
sure these titles also apply to the purpose of the file itself is also
very important, especially if the file type can be indexed by search
engine bots, like php and flash. If the name of the file has very little
to do with what the file contains, it will have little to no affect on
your keyword density.
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Reference Tags - A normal
reference tag looks like this . A title can be added to this tag making
it look like this . This can also be applied to mailto: reference tags.
Because this text will be seen by web vistors when they hover their
mouse over the link, it's good practice to keep it relevant and
to-the-point. Never sacrifice user-friendliness for more keywords. You
may get lots of traffic with the keywords, but without
user-friendliness, that traffic will leave displeased.
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Comment Tags - I thought
everyone knew this one, but I haven't seen many sites out there making
use of it. Comment tags are generally used to remind us of what the
following or preceding code does, like little HTML post-it notes that
can only be seen in the source code. They look like this where
everything between the "" is the comment or note we're leaving
ourselves. Used wisely and in moderation, this can be yet another
opportunity to add keywords to your site's source code.
All of these areas are good
areas to add keyword density to your site, but they all must be used with
caution. Everything in these areas should be in context, meaning they
should relate directly to what a web visitor will be seeing. They should
also be used in moderation. Strings of keywords in a table summary tag
will surely start raising some flags at the Googleplex. It won't be long
now before Google and other major search engines start keeping a closer,
more critical eye on these areas. The most important rule of thumb to go
by when designing and optimizing any web site, is to keep it user
friendly. A pleased and impressed web visitor is the best web site
optimization and will surely lead to your site's success.
by-http://www.abalone.ca/resources/. |
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