Search Engine Optimization Meets Online PR
by: Dali
Singh
We all know by now that
content is king. In order to effectively market your products or services
and to establish yourself as a leader in your industry, writing and
distributing articles is the way to go. One of the primary benefits of
getting your content rich articles indexed in the search engines is so
that you can increase your websites’ overall PageRank, while continuing to
build exposure for your company.
Here are a few tips to get
you started in the right direction:
Add popular keyword phrases
in your article- When writing your article, make sure to include popular
keyword phrases in your headline, subheads and summary of your article.
Make sure your site uses these words too. Placing these keywords and
search terms may help prospects and the press identify your article when
they run a search in the major news feeds.
Include your website link -
Whether it is in the author’s byline or in the body of the article, if you
are going to write an article, make sure to include your website link
within the article. This is the best way to get inbound links from other
websites, without having to return the favor.
Submit to PRWeb and other
newswires - Journalists increasingly rely on major search engines for
their research. In order to get your press release found, indexed and
ranked, you may want to consider submitting to an article distribution
service like PR Web. PR Web sends press releases to major news search
engines, including Google News and Yahoo News. Press releases distributed
through PR Web are optimized for maximum organic search engine inclusion.
Search engines can then crawl naturally and efficiently to index your
press release.
Additional article
distribution services:
Identify the best websites
for your article - After optimizing your article, identify which websites
to submit your article to. There are hundreds, if not thousands of
publishers that are looking for quality content to publish. It is best to
find high traffic websites that have the target audience you are looking
for. To find these sites, simply perform a search in Google by placing
relevant terms like “article submission” or “article directory” in the
search box. For instance, if you are writing a self-help article, type the
term “self-help articles” and target the websites that are on the first
few pages of the search engine.
Article announcement lists
- Announcement Lists are newsletters, groups or ezines, which allow you to
"announce" your new articles to thousands of editors and publishers
instantly. Most of these announcement lists are sent out daily to their
subscribers. This means that you can have your article circulating to key
editors and publishers within hours of completion.
Here are a few Article
Announcement Lists that may distribute your article:
Become a contributing
writer - If you are you an accomplished or aspiring writer with something
to contribute, you might consider becoming a contributing writer for an
online community. Typically, you do not get paid for your work but the
amount of exposure you get is invaluable. You also get credit for your
article including a free link to your email address and your website!
Here are a few good web
properties to consider writing for:
In sum, writing and
distributing articles is one of the most promising ways to boost your
site’s ranking in the search engines. In the process, you also benefit
from building quality links to your site, gaining an editorial following
and most importantly, sharing your knowledge with the rest of the world!
by-
www.bluelinermarketing.com |
