How
To Use Banner Ads Effectively
by: Rick
Rouse
It's no big secret that
banner ads have become less effective than text links over the years. This
phenomenon is called "banner blindness". Banners were so ubiquitous in the
early years of the Internet that users simply began to ignore them.
So what did many
advertisers do to combat banner blindness? They made their banners harder
to ignore by causing them to flash, rotate, jump around, and all sorts of
other annoying tricks.
This of course led most
users to like banners even less!
Does this mean that banner
ads are useless? No, not at all!
There are several things
that you can do to make your banner campaigns more effective. First of
all, ensure that each of your banners is pleasant to look at and blends in
well with the web page it's displayed on. Match up the design and color
scheme with those of the site.
This means you'll need to
create a customized banner for each and every site you advertise on, but
the results will most definitely make the extra effort and expense well
worth it!
You also need to place your
banners on relevant pages (not just relevant sites). For example, a banner
ad for a logo design service will convert much better on an article page
about web design than on a page about dog grooming.
Another technique that
works extremely well is making your banners look just like regular text
links. Here's how to do it:
1 - Create a normal text
link for your offer that is designed to fill up the space used by a
regular 468x60 banner.
2 - Upload a blank page
with the text link on it to your website and view it in your web browser.
3 - Press the "Print
Screen" button (Prt Scr).
4 - Load the Windows Paint
application and click "Edit", and then "Paste". You'll see a screenshot of
your new web page with nothing on it except for the text link.
5 - Click "File", and then
"Save As". Save the image as a JPEG.
6 - Load the saved JPEG
image into any photo editing program, then crop it to 468x60 pixels. You
now have a standard 468x60 banner that looks just like a normal text link!
by-http://www.rlrouse.com |
