Google Finally Dropped The Bombshell On Affiliate Marketers
by: Kevin
Emswiler
Google finally dropped the
bombshell on affiliate marketers. Their was a lot of speculation in the
affiliate marketing community if they would actually go through with it.
Well, they finally did.
In case some of you reading
this don’t know what I’m talking about; Google no longer allows affiliates
using adwords to send traffic directly to the merchants website.
Affiliates will now have to send traffic to their own sites first. This is
going to make a lot of affiliates angry because now they have to go
through the extra work of creating web pages.
Personally, I welcome the
change. Affiliates who don’t want to take the time to set up their own web
pages will stop using adwords. This in turn will make keyword cost cheaper
and get your google ads a higher position.
Some people thought that
Google would be losing money as a result of the new rule. I don’t think
so. The number of Google ads will decrease as some affiliate marketers
leave, but the ads that remain will probably get clicked on more often
than they did in the past. Which means more traffic for those webmasters..
One of the main reasons
Google implemented the changes is so their adword results were more
relevant. It doesn’t make much sense for each ad to point to the same
website from a searchers perspective. But, this could backfire on Google.
Affiliates could simply create their own web pages and send visitors to
the same site anyways.
I’ve been using adwords for
about two years now and its interesting to see how things change as time
rolls on.
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