2
Powerful Ways To Capitalize on Your Search Engine Traffic
by: Jean
Lam
Many marketers know that
search engine marketing is among one of the best methods to get visitors
to their websites. It's a profitable way to reach new subscribers and new
customers.
But getting search engine
traffic is only one of the first steps to the doorway of incoming success.
While getting top search engine rankings will open the floodgates of
targeted traffic, all this traffic is useless if your website visitors
don't take any action be it a subscription to your newsletter, a purchase
of your products or your affiliate products or any other action.
To capitalize on your
search engine traffic, you need to be able to convert those visits into at
least one action. Of course, not all your visitors will do anything on
your website apart reading any valuable content you might have or download
any free stuff. This is also a good way to get repeat visitors which can
lead to an action in the future.
Now is the time to
concentrate on your website conversion strategies which will be very
crucial for success. In fact this is the second most important aspect of
Internet marketing after getting the initial traffic.
The formula is as follows:
=> Targeted Traffic: Good
Conversion: Sales/Leads/Subscribers
Here are 2 powerful ways to
capitalize on your search engine traffic:
(1) Your Website Design
Layout
Website design which does
not seem that important is extremely crucial to get success on the
Internet.
Consider this, you visit a
site which is very unprofessional with flashing graphics, poor navigation,
slow loading time, getting you confused and gives you a feeling of
mistrust. Your only action would be to click on the "Close" button at the
top of your browser. Now this site has already lost a potential customer
or subscriber.
Or you visit a professional
site this time, but you don't really know what to do on the site. The
reason is that the person who has designed the site has not taken into
consideration the visitors like what he or she wants them to do once they
arrive on their homepage or any other pages. Each page on your site must
have an objective.
So one of the things that
you need to do is to ensure that your site is as professional as can be ie
has a friendly navigation menu, fast loading and avoid unnecessary
graphics where possible.
The other thing is you need
to know beforehand what you want your visitors to do once they arrive on
your professional site. When the traffic comes, the best strategy now is
to tweak your conversion and make testing often to see what works better
for you.
If you run a newsletter,
you can place a subscription box on the upper left or upper right corner
of your site or if you have some products to sell, you can display one or
two on another space. So when your visitors come to your site, either they
subscribe or buy one of your products. When any one of these actions is
taken, your site is doing its job.
(2) Your Sales Page or
Pre-sell Page
If you have affiliate
products that you're promoting, the best thing is to pre-sell those
visitors, hence you have more chances in making sales. It's like a
personal endorsement.
If you have your own
products, make use of the following:
(a) A powerful headline
which catches attention and entices the visitors to read more, meaning
more chances in making sales. Use quotes in your headline. They have been
proven to make it more effective.
A headline like "Discover 3
Hidden Steps That You can Quickly & Easily Use to Start A Profitable
Internet Business In Less Than 48 Hours" is an example of a catchy
headline which can make the visitor stop dead in their tracks.
(b) Bullets to emphasize
benefits of your product not features. Benefits sell. People want to know
how your product can benefit them.
(c) Real testimonials from
other satisfied customers. Sometimes you can get unsolicited testimonials
which is good but when you don't, a good way to get testimonials is to
offer your product for FREE to experts so that they can review it and send
you their feedback.
(d) A professional banner
which reflects your product and any benefit that your product conveys.
(e) The use of other colors
apart black. The color red catches attention, green makes you think of
money, blue soothes the mind.
(f) Use sub headlines to
break your mini-site sales copy into chunks of information to make it well
organized and more readable.
(g) Use power words to make
your sales copy more effective. Words like discover, exclusive, proven,
secrets, guaranteed, limited-time, results-fast, quickly, easily etc...are
simple little words that can have a dramatic influence on your sales.
(h) Give bonuses or
discounts for a limited-time. Put the price of the bonuses and offer
genuine discounts.
(i) Use a Post Scriptum(P.S)
- This is used at the end of your sales letter to re-state the product
benefits and what will happen if these people don't order today or how
your product will make their lives better.
(j) Be brave and put your
own picture on your site. This seems to be rather banal but putting your
photo on your site makes you more credible. Remember trust is important
when doing business on the Internet. People like to know they are dealing
with a real person instead of a machine.
(k) Use a clear
call-to-action eg "Click here now", "Click here now to take advantage of
this limited-time offer" or "Click here now to get your discounted copy".
This is very important. Don't expect your visitors to take action by
themselves. If you have done everything right and forget about including a
strong call-to-action, don't be surprised if you see your conversion drop.
The AIDA principle
(1) Attention
(2) Interest
(3) Desire
(4) Action
should be implemented in
any sales copy.
(l) State that all
purchases are done securely on your site, hence inspiring trust. Include a
picture of credit cards.
(m) Offer a guarantee and
use a guarantee icon.
(n) Allow people to contact
you by providing your personal details.
Working on your website
conversion is fundamental to the success of your Internet business.
Traffic without any type of action is worthless and when your conversion
improves, you'll probably get more results with the same number of traffic
numbers simply because you know how to convert better.
So now, you have no excuse
not to get more positive results with your search engine traffic.
by-http://www.top-ranking-strategies.com. |
